For TOMRA Food, Every Cherry Counts™
and so does every fruit and vegetable enterprise
“Every Resource Counts™ ” is not just a slogan for TOMRA Food, but a serious commitment to minimizing food waste as part of a real food “revolution” involving the entire supply chain. It leverages the latest technology developed from the real needs of the fruit and vegetable industry.
Benedetta Ricci Iamino, Global Category Director Cherry, at TOMRA Food, explains the approach to this particular sector. “Over the past 12 months, a team of our experts has traveled to all the world’s major cherry production areas, working side by side with our customers to try and understand how to help them improve yields, minimize waste, lower labor costs and find answers to ongoing challenges, future market needs and increased quality requirements”.
This focus on the customer is always appreciated – “The human side is also really important. The team is always ready to help you find solutions for any kind of need”, say Anna and Carlos.
“Italy is definitely one of the most significant markets for TOMRA Food’s cherry category and will remain our main focus”, explains Benedetta Ricci Iamino. “Thanks to our solid partnership with ICOEL, over half the electronic sorting systems in the country come from TOMRA. We expect to increase this number over the next two years, thanks to the growing interest in our technology from Italian customers, who know they can count on TOMRA and ICOEL to take care of their cherries”.