TOMRA Food marked the company's 50th anniversary, unveiled a new brand strategy affirming its future direction, launched a robotic packing machine, and launched a premium sorting machine for frozen fruits and vegetables.
These wide-ranging announcements were made at a press conference this morning at the Fruit Logistica fresh produce trade show in Berlin, Germany, by Tove Andersen, President and CEO of the TOMRA Group, and Michel Picandet, Executive Vice President and Head of TOMRA Food.
The three-day Fruit Logistica exhibition (April 5-7), staged at the Berlin ExpoCenter City, attracts more than 70,000 trade visitors from across Europe. Though usually held annually, the event had to be canceled last year because of the COVID-19 pandemic
A moment to look backward and forwards
In the same week that TOMRA publicly celebrated its 50th birthday, its most senior executives also looked to the future by revealing TOMRA's vision for playing a broader role in society and helping to create a world without waste.
This was discussed today at one of four TOMRA Food hotspots at Fruit Logistica.
TOMRA was founded in Norway on April 1, 1972, by brothers Petter and Tore Planke, who developed the first fully-automated reverse vending machine (RVM) in their family's garage.
TOMRA's pioneering approach led to its continued development from designing and manufacturing RVMs to providing advanced sorting solutions for the food, recycling, and mining industries.