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Area Sales Manager Russia

The Area Sales Manager (ASM) is responsible for Russia and other CIS countries within an assigned market segment in which he/she detects projects, makes contacts with companies and offers them specific solution on their request so that the set sales targets can be achieved.

Roles and Responsibilities: Area Sales Manager Russia


1. Is ambassador and relationship builder and establishes the commercial basis for a good cooperation with international prospects
2. Is responsible for the whole sales process from prospection up to the signing of the contract within the assigned market segment and communicates with service in order to ensure an optimal flow of the (new) customer relationship.
3. Builds an international network of agents and performs market research in order to come to a smooth service of the customer potential.

1. Ambassador and relationship builder

  • Searches for interesting prospects and initiates partnerships in the assigned countries
  • Finds it challenging to explore and fully build up new markets and loves travelling
  • Acquires actively the technical knowledge on the sold machines
  • Is responsible to achieve the set turnover
  • Cooperates actively in drawing up the forecast on sales
  • Considers a minimum of 120 travel days
  • Invites customers and prospects for demonstrations
  • Keeps commercials relations continuously updated on new, interesting applications and current projects

 2. Process monitoring of the sales within the assigned segment

  • Draws up offers for the customer/prospect on the requested application
  • Searches for solutions and keeps on going in order to make longer sales projects successful
  • Is specialized in one or more specific areas of sorting applications
  • Monitors and spreads specific applications
  • Draws up careful reports/communication to customers
  • Ensures that the commercial data provided by the company are kept up to date

3. Expanding the network of agents

  • Prepares national & international fairs in order to build customer relationships
  • Makes contacts on national & international fairs
  • Encourages customers and prospects to visit the stand
  • Monitors the contact in order to achieve to sales activity
  • Explores the market in order to have an image on the possible sales potential
  • Remains informed on the activities of the most important competitors in order to always remain one step ahead


Must haves for the function:

  • Technical degree or experience in selling large capital equipment
  • Passionate about Technology & Sales
  • Excited by Innovation
  • Experience in selling long project sales cycle
  • Strong networker & communicator at all levels
  • Down to earth and open, honest communicator
  • Analytical thinker, able to implement a structured approach
  • Result oriented and eager to learn by listening to market need
  • Experience with capital goods and food industry are important plusses
  • Good knowledge of Russian & English.
  • Home base: Preferably Moscow area / home office is allowed, but a regular visit to Belgium HQ will be required for intensive trainings, sales meetings & demonstrations.


Higher technical, commercial or industrial engineer.


General Office Packages


The selected candidate will be given extensive training in Belgium, followed by on-the-job training in Russia. Would you like to be part of this team? If so:

  • Have you worked with sales of technical equipment before? Direct sales, customer service?
  • Do you have an understanding of business to business sales?
  • Do you enjoy the autonomy, independence and fast decision making process from working in a company that is growing very fast?
  • Do you enjoy prospecting for new clients, to recommend and to close deals with customers?
  • Do you have the adaptability to different interlocutors and markets (very good interpersonal skills)?
  • Do you have the potential to grow with our company?
  • Network and knowledge in the food sector is an advantage.
  • Ability to travel in Russia.
  • Travel days in Russia: min 120 days/year
  • Travel days out of Russia: max 25 days


Please send your resume to before 31/07/2017.